Driving Creative UX in Product Management
Fullgap’s new digital experience is seamless, personalised, and designed to align with consultants and small teams who continually embrace the future.
- Project Management
- Invoicing
- Contract Management
Introduction - Setting the Stage
What began as a B2C tool for freelancers evolved into a modular, adaptive ecosystem—tailored to the rhythms of solo creators and scaling organizations.
Designing for impact, not just aesthetics. Fullgap is more than a product—it’s a vision to liberate freelancers and businesses from the constraints of generic, uninspired project management tools.
The Challenge - Where It All Began
Fullgap’s original project creation flow was multi-step, rigid, and creativity-blocking.
- Too many forms before starting work
- No real-time feedback or flexibility
- Collaboration felt like an afterthought
The Impact:
Every unnecessary click was a barrier to creativity and productivity.
Before: Old Workflow
Multi-step forms, rigid structure, creativity barriers
After: Streamlined Creation
Instant setup, flexible workflows, seamless collaboration
Research & Insights — Listening Before Designing
Methods Used:
User Interviews
(freelancers & small businesses)
SUS Questionnaires
for usability scoring
Competitor Benchmarking
(Trello, Asana, Notion, Bonsai)
SUS Questionnaires
Key Findings
- 📌
Rigid workflows stifled creativity
Users abandoned setup mid-way due to frustrating multi-step processes that blocked their creative flow.
- 📌
Need for modularity
Users wanted invoicing & contracts as optional tools, not forced steps in their workflow.
- 📌
Hidden B2B demand
Small businesses were “hacking” Fullgap to suit their needs, revealing an untapped market opportunity.
Feedback & Iterations — Designing in the Open
I began with comprehensive interviews and field surveys across two states. Through these sessions, I mapped user workflows, pain points, emotions and timeframes, and created a process flowchart to visualise interactions.
Initial Concept
Still feels like filling tax form
Second Iteration
I can start projects in seconds.
I don’t want the tool to tell me how to work. I want to tell the tool how I work.
What Went Wrong — And What I Learned
Even with strong research, we hit challenges
Ship leaner, validate sooner, and phase features in—especially when targeting two audiences (B2C + B2B).
The Solution — Modular & Human-Centered
Fullgap was reimagined as a highly flexible and modular platform. Here are the key features that directly addressed user pain points and business goals:
Project Management — Simplicity Meets Power
- AI Instant Creation – No more endless forms. Leveraging AI, users can launch a new project in seconds—complete with a smart name, description, and task list. This is frictionless onboarding, reimagined.
- At-a-Glance Dashboard – All project details and performance metrics are surfaced in a single, intuitive dashboard—empowering users to make decisions at a glance.
- Flexible Views – List, grid, or kanban—users choose the view that fits their workflow. Bulk actions make project management effortless and scalable.
- Social Collaboration – Comment, react, assign, and manage tasks together. Collaboration is seamless, social, and genuinely enjoyable.
Invoice Management — Clarity & Control
- Insightful Reports – Actionable metrics and quick actions are always at your fingertips, giving users instant clarity on their finances.
- Decluttered Details – A focused, single-view invoice experience keeps users organized and in control—no more overwhelm.
- Effortless Creation – Users can pull content from existing projects, preview invoices in real time, and enjoy a modern, streamlined flow that saves time and reduces errors.
Contract Management — Empowerment & Flexibility
- Modular Workflow – Contracts can be managed independently or alongside projects and invoices—empowering users to design their own process.
- Frictionless Collaboration – Invite collaborators, negotiate, and finalize contracts with ease. The experience is built for trust and transparency.
- Growth Ready – Fullgap is designed to scale—whether you‘re a freelancer or a growing business, the platform grows with you.
Metrics - Measuring the Impact
Here’s how Fullgap’s new design impacted user engagement and product performance:
Reflection - Beyond the Launch
Fullgap’s evolution wasn’t just about UI polish — it was about:
